Arts Marketing & Social Media Specialist
Rachel
Klarnetatzi
Strategic Arts Marketing & Social Media Specialist with 5+ years of professional experience.
With an extensive background across the creative arts, I provide specialised digital communications consultancy for visual artists and galleries. I lead with social media strategy and content management, implementing data-driven campaigns that amplify reach and engagement. I have led the content strategy and production for exhibitions and art fairs, and worked with both emerging and established artists worldwide including Antony Gormley, Theaster Gates, Anselm Kiefer, Georg Baselitz and Beatriz Milhazes, among others.
Rachel Klarnetatzi
With a background in marketing and over five years working in arts and culture, I offer a range of services tailored to creative organisations, galleries and independent artists who want to communicate with clarity and intention.
Arts Marketing
i.
Multi-Channel Digital Strategies for Exhibitions, Projects & Events
Developing and executing integrated marketing plans utilising a variety of platforms (social media, digital channels, print, paid ads) to deepen audience engagement.
ii.
Content Creation
Creating and producing engaging content across all social media channels — from image and video editing to full video briefing, art direction and storytelling.
iii.
Copywriting & Editing
Writing and editing compelling copy tailored to each platform — from social media captions to press releases, website and paid ads.
iv.
Web & E-commerce Management
Maintaining artist websites and digital stores to ensure a seamless professional presence and sales pipeline.
v.
Partnerships & Collaborations
Manage partnerships with brands, influencers and the press to help you reach the right audiences.
Arts Management
vi.
Comprehensive Studio Administration & Sales Support
Managing complex diaries and serving as the primary liaison for galleries, museums and private collectors. Overseeing bookkeeping, expense tracking and invoicing, alongside professional sales presentations and client follow-up.
vii.
Archival & Database Oversight
Building and maintaining rigorous digital artwork inventories and physical archives to protect and track creative legacies.
viii.
Strategic Opportunity Research
Identifying and managing applications for grants, residencies and fundraising initiatives to advance artistic careers.
Digital & Content Strategy
White Cube
Spearheaded the digital and social media strategy for one of the world’s leading contemporary art galleries, supporting artists and major exhibitions across London, Hong Kong, New York, Seoul and Paris.
- Scaled Engagement: Grew social media engagement by 83% and acquired over 350,000 new followers across all platforms within 3+ years via an audience-led content strategy
- Content Strategy: Implemented social media plans for major international exhibitions and strategically overhauled the master digital content schedule
- Creative Production: Managed the end-to-end commissioning, production and approval of digital creative assets (video & image), directing internal teams and external producers
- Digital Advertising: Launched and optimised paid campaigns across Meta Ads and Google Ad Manager, aligned with overarching gallery commercial objectives
- Campaign Management: Developed and deployed comprehensive email marketing campaigns
- Copywriting: Authored compelling promotional copy across various platforms for 30+ exhibitions, art fairs and special projects
- Data Analytics: Conducted in-depth monthly performance analysis, translating data into actionable insights and strategic optimisations to maximise reach
Digital & Content Strategy
Selected Highlights
Artist Digital Strategy & Studio Coordination
Empowered the artist to articulate their visual identity and build a compelling, cohesive presence across digital, while streamlining studio administration.
- Brand Development: Established a unique brand voice and built a scalable content system tailored to the artist’s practice
- Audience Growth: Executed a targeted social media strategy that delivered consistent, month-over-month follower growth
- Copywriting: Authored artist biographies, website copy and texts for international submissions
- Stakeholder Liaison: Served as the central communication hub and primary point of contact for clients, galleries, museums and external partners
- Digital Management: Managed the artist’s website, e-commerce platforms and email marketing pipeline
- Content Creation: Managed all day-to-day content creation, encompassing copy drafting and image editing
- Commercial Support: Provided robust sales support, including crafting pitch presentations, tracking sales and managing client correspondence
Digital Communications Strategy & Implementation
Zimbabwe: Art Symbol and Meaning
Directed end-to-end campaign management for the launch of the art publication, ‘Zimbabwe: Art, Symbol and Meaning’.
- E-Commerce Launch: Developed, launched and managed the dedicated e-commerce platform, zimbabwe-art.com
- Digital Strategy: Established social media channels and designed a comprehensive digital strategy for author Gill Atherstone
- PR & Outreach: Authored press releases and coordinated press clippings
- Partnership Development: Designed bespoke pitch presentations to secure partnerships and drive publication sales
Past Clients & Collaborators
- White Cube
- /
- Duncan Wylie
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- Dzimba Publishing
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- Takis Foundation
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- No. 20 Arts
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- Camden Image Gallery
